New Short Term Insurer Comes To Town. Dial Direct Ready To Shake Up The South African Insurance Industry
And about time too we all say ........... we have been ripped off long enough with high premiums and shoddy service
Dial Direct Low Cost Car and Automotive Insurance News release ..... Official Press Release - 7 March 2003
“POWERFUL NEW PLAYER SET TO SHAKE-UP THE SHORT-TERM INSURANCE INDUSTRY”
The local short-term insurance industry – by no means an easy market to break
into, has a powerful newcomer, Dial Direct Insurance Limited, S.A.’s newest
player in direct insurance. Dial Direct has established their head office in
Johannesburg, with service centers operating on a national basis. Having
implemented the most advanced call centre technology and resources, Dial Direct
is fully prepared to go to market on Monday 10 March 2003, and the Insurance
Underwriter is set to shake up the industry, by providing unrivalled, direct
service to the consumer.
Backed by the hugely successful Dial Direct U.K. Group with an initial
investment of some R50million (fifty million Rand), Dial Direct promises that
“It Pays To Go Direct”! Says Dial Direct spokesperson Louise Deeb, “We’re
appealing to a market that is more than ready to welcome direct insurance. We
believe this market will grow like wildfire as it offers the consumer the
accessibility and ease of use that modern living standards demand. Our systems
are so advanced that one, simple telephone call is all that it takes to write a
personalised, tailor made policy.” By no means an entry-level company in the
traditional sense, Dial Direct boasts an impressive product offering and range
of services targeted at the insuring public. Dial Direct makes getting a policy
as easy and simple as making a phone call, and therefore will appeal to the
broader public who are looking for a convenient way to take care of their
insurance needs plus excellent pricing and unsurpassed service.
Based on extensive research and having sought sound local industry advice, Dial
Direct is offering arguably the lowest premiums in the market, coupled with a
sustainable and achievable money back or “Bucks Back Bonus”, as one of the
exciting and rewarding opportunities for policyholders. Says Ms Deeb, “We’ve
done our sums, by cutting out the Brokers’ commission we are able to pass these
savings on directly to the policyholder. The systems we have in place are so
advanced that we’re able to cut out the cost of the middleman and run our
business at optimum levels, without compromising service.”
Dial Direct is offering the policyholder the opportunity to take personal
control of their finances and short-term insurance policies, thereby avoiding
having to deal with an intermediary, and all the cost and inconvenience of doing
so. In addition, the “Bucks Back Bonus” offering will see the policyholder
enjoying the return of their entire first years premiums after four consecutive,
claims free years or 25% (twenty-five percent) of all premiums paid over four
years, whichever is the lesser. What differentiates Dial Direct in terms of this
offering is that, unlike the current models available, the policyholder does not
always lose his Bonus if he claims. With Dial Direct, the policyholder can make
certain permitted claims (a list of these is attached) such as in the event of
vehicle theft if the motor vehicle was fitted with a tracking system, as well as
claims such as windscreen chip damage, and yet still retain their Bucks Back
Bonus.
Dial Direct sees service as one of its key areas of focus. Their insurance
Hot-line will implement all its administrative and claims processes. Their
insurance Hot-line is established in all major metropolitan areas and clients
will have access to national service centres for free vehicle inspections and
damage assessments. By dialing the insurance Hot-line the policyholders are able
to process claims easily and efficiently, therefore making the administration of
their policy hassle-free and a rewarding experience.
Soon to be South Africa’s leading direct low cost motor and household insurer,
Dial Direct also offers a free of charge emergency service to policyholders
which includes 24-hour roadside, household, medical and legal assistance,
ensuring help is close at hand for policyholders when they need it most. The
‘Dial Direct Assist’ service is provided by a trusted industry player and adds
to the peace of mind that taking a policy with Dial Direct brings. All these
offerings form part of the complementary Dial Direct Assist package. Comments
Deeb, “We’re committed and totally focused on seeing the policyholder enjoying a
rewarding insurance experience. Gone are the days when insurance need be seen as
a grudge purchase. Dial Direct is adamant about giving policyholders a return on
their investment, this in the form of unrivalled pricing, direct and hands-on
service, a range of exciting complementary services and the power to determine
how they would like to run their policy, all this and the biggest and best money
back reward in the Industry, the Bucks Back Bonus.”
Whilst Dial Direct’s innovative and world-class approach should not only create
a stir in the industry, the consumer can expect a dynamic, exciting, rewarding
and empowering short-term insurance experience. In choosing to give the consumer
market direct access, it certainly seems Dial Direct’s cutting edge approach
will see a definitive benchmark being set in short-term insurance.
To the consumer, Dial Direct’s offerings are certainly handsome and as an
Industry competitor, the Company is geared to capture a significant share of the
personal lines market. Say’s Louise Deeb in closing, “ We have no doubt
what-so-ever that Dial Direct will be an unparalleled success, and we look
forward to sharing our success with our policyholders!”
To contact a sales consultant, Dial Direct can be reached on 0860 25 25 68.
Alternatively, Dial Direct’s online services at www.dialdirect.co.za offers a
wide range of information services and an online quoting facility.
Dial Direct. Click for extra 5% discount
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